1. Different Kinds of PR Plans: PR practitioners devise different types of plans to reach their goals
-Ad Hoc Plans: ends misperceptions, “for this purpose only”, it is an important but only temporary plan
-Standing Plans:ongoing and long term plans to nurture relationships. They can be dangerous if they last too long. For example, if something becomes tradition and people no longer look for the best way to do things because they assume they should just keep doing the old way.
-Contingency Plans: “what if” scenarios, spot issues that may require addressing if they become more powerful
2. Why Do We Plan?
-to keep our actions in line with our organization’s values-based mission: prevents pointless actions
-to help us control our destiny
-to help us better understand and focus our research: does the relationship require an adjustment? does our organization want to make the adjustment? how will the public react to our proposed action? do we have adequate resources to implement the action successfully?
-to help us achieve consensus: take input as they plan
-to allow effective management of resources: resources are finite
3. How Do We plan?
-consensus building: have to have agreement on the action
-brainstorming: ask questions and ponder in terms of publics, values, messages, and media.
4. The Written Plan
-Goals: what you hope the outcome of your planning will consist of
-Objectives: define ambitions
-Tactics: begin with verbs, it is common to give:
*brief description
*deadline
*budget
*special requirements
*supervisor
