I couldn’t help but notice Clemson’s “Your other you” campaign pop up on the home screen of the Clemson website. It seemed to me that this alcohol education campaign had to be a type of PR promotion for something. While reading it I noticed that the company in charge of the campaign, Erwin-Penland, was mentioned several times. Erwin-Penland, a marketing firm that provides advertising among other services, provided the campaign as a part of a promotion for their own sake. This campaign not only helps out themselves by exposing their name for future clients but it also makes them look good and compassionate because the campaign is for a good cause to help people manage their alcohol consumption.
