Kim Banks, the president of Simko Communications, and John Gouch, who works for Clemson University, taught our PR class about media relations.
They advised that the correct approach to media relations is not just trying to get clients in news papers. Instead, you must figure out what is important to the reporters’ audiences and then give them information that is useful to them.
When speaking about news releases, they informed our class that you should send them between Tuesday and Thursday in the early morning and a phone call along with the email to pitch the news release is helpful as well.
Media lists are very important to create in terms of who you are talking to. They are useful to refine the people you are making the news release useful to.
An editorial calendar plans for the whole year of what subjects the organization plans to cover at different times. These are distributed so PR practitioners are aware
