Brittany’s Blog!

I came across The Bad Pitch Blog’s post “And They Say Reporters Don’t Care” and I thought of Dr. V because she has always told us a big part of PR is to get to the point of your message quickly and clearly, especially when pitching. The post shows the first paragraph of a pitch which is so ambiguous, including “gobbledygook” (or unneeded fluff) using the phrase “place-based out-of-home digital network” which is basically just a “video billboard.” I feel like some people/companies get so caught up being “professional” they forget to talk like humans-afterall, that’s who their audience ultimately is, right?

PR uses the LESS IS MORE strategy in news releases because every word is practically costing the organization. To keep your audience’s attention, you must introduce the facts up front (hints the one sentence lead in a news release) and follow up with the less important information towards the end. Also, as we discussed in class, when dealing with a crisis in the PR world, you must communicate clearly and quickly. Gobbledygook just does not cut it in PR…how do you form relationships when you can barely filter out the message?

Cheryl Harrison’s post about “blogging into a corner” reminds me about how we have talked about what to include in our blog. I think we have a huge overall niche of Public Relations which can include so many things: examples, thoughts, and social media. Therefore, it’s easy for us in our blogs to not be “backed into a corner” maybe because most of our blog posts aren’t so much of our own new ideas, such as Cheryl’s blog, but more of responses on other people’s actions in the PR world or summaries of what we have learned.

Basically, I think it’s easy for our class to have many opportunities on our own blogs to have countless posts about a variety of topics…especially since we have a “personal” category to talk about anything! I feel like a blog not related to this class would be so much harder to conduct because like Cheryl said-blog 101 says that you should have a niche- and without a professor leading us in a specific direction it would be challenging to find that niche and “stick to it.”