Brittany’s Blog!

I came across The Bad Pitch Blog’s post “And They Say Reporters Don’t Care” and I thought of Dr. V because she has always told us a big part of PR is to get to the point of your message quickly and clearly, especially when pitching. The post shows the first paragraph of a pitch which is so ambiguous, including “gobbledygook” (or unneeded fluff) using the phrase “place-based out-of-home digital network” which is basically just a “video billboard.” I feel like some people/companies get so caught up being “professional” they forget to talk like humans-afterall, that’s who their audience ultimately is, right?

PR uses the LESS IS MORE strategy in news releases because every word is practically costing the organization. To keep your audience’s attention, you must introduce the facts up front (hints the one sentence lead in a news release) and follow up with the less important information towards the end. Also, as we discussed in class, when dealing with a crisis in the PR world, you must communicate clearly and quickly. Gobbledygook just does not cut it in PR…how do you form relationships when you can barely filter out the message?