1. Engaging with other PR bloggers: Use your RSS feed to read/comment/refer to other PR blogs on your blog.
2. Personal edge: Give yourself a unique tone that can be entertaining and create your own “niche.”
3. Implement theories/methods that you have learned. Like Dr. V. said, most people don’t have access to all the tools we have so writing about what our PRinciples class or our PR book has taught us.
4. Go out of your way to post: Along with what you’re assigned or recommended to post, think outside the box. Write your own opinions of situations that were discussed in class or other Communications that apply to PR.
5. Stay updated. You will find it easier to write and keep your “juices flowing” if you don’t just forget about your blog for a few weeks!