Archive for December, 2008

PR Students: What a good blog entails..

1. Engaging with other PR bloggers:  Use your RSS feed to read/comment/refer to other PR blogs on your blog.

2. Personal edge: Give yourself a unique tone that can be entertaining and create your own “niche.”

3. Implement theories/methods that you have learned.  Like Dr. V. said, most people don’t have access to all the tools we have so writing about what our PRinciples class or our PR book has taught us.

4. Go out of your way to post: Along with what you’re assigned or recommended to post, think outside the box.  Write your own opinions of situations that were discussed in class or other Communications that apply to PR.

5. Stay updated.  You will find it easier to write and keep your “juices flowing” if you don’t just forget about your blog for a few weeks!

Favorite 355 Blog

I think there are many great posts that our PR class has posted that have really impressed me.  However, when asked to post about my “favorite” I would have to say that is Erin Martin’s Blog.   After looking through everyone’s blog, I finally decided that Erin’s blog was the most dynamic.  Earlier in the semester I noticed that she implements new posts from other classes such as her Libel on the Internet post.  I think her blog stands out because she doesn’t just write on what she is assigned to write on or on things that Dr. V. suggests us write on.  Instead, she goes out of her way to find interesting ideas to write about.  For example, her Sugar-coating in PR post clearly shows that she has an RSS feed and is constantly reading PR websites!  Also, I think it is really neat how she titled a post BeingEryn after Cheryl Harrison’s blog!

Free Skin Cancer Screening

Last summer my mom, Dr. Lee Carson, performed a great PR event by hosting a free skin cancer screening at our church.  She owns her own dermatology practice in Columbia, SC and our church is very prominent.  This event was advertised in our church bulletin for a few weeks leading up to that Saturday.  That Saturday from 7am-7pm she had all of her nurses at the church with private rooms set up.  Each person who came through would have the opportunity to hear what Dr. Carson thought of a spot on their skin that was concerning them.  After “screening” their skin, Dr. Carson gave her expertise advice to the patient without charge as well as a filled out paper as to what Dr. Carson presumed the spot be.

By inviting the community to come out to the free screening, it not only advertises Dr. Carson, but shows her in a positive light trying to better the community.  Also, if the patient gets advice to see a dermatologist for further treatment, they are most likely to go to Dr. Carson whom they have already seen. When patients came in to see Dr. Carson, they brought the paper that they had been given at the free cancer screening for her to use to further evaluate them.  Therefore, this paper was used as a message receipt.