Last summer my mom, Dr. Lee Carson, performed a great PR event by hosting a free skin cancer screening at our church. She owns her own dermatology practice in Columbia, SC and our church is very prominent. This event was advertised in our church bulletin for a few weeks leading up to that Saturday. That Saturday from 7am-7pm she had all of her nurses at the church with private rooms set up. Each person who came through would have the opportunity to hear what Dr. Carson thought of a spot on their skin that was concerning them. After “screening” their skin, Dr. Carson gave her expertise advice to the patient without charge as well as a filled out paper as to what Dr. Carson presumed the spot be.
By inviting the community to come out to the free screening, it not only advertises Dr. Carson, but shows her in a positive light trying to better the community. Also, if the patient gets advice to see a dermatologist for further treatment, they are most likely to go to Dr. Carson whom they have already seen. When patients came in to see Dr. Carson, they brought the paper that they had been given at the free cancer screening for her to use to further evaluate them. Therefore, this paper was used as a message receipt.
