“The only way to put out a social-media fire is with social-media water.” – Ramon DeLeon, managing partner of six Domino’s stores in Chicago
Social media, social media, social media!!! It is truly everywhere but I’m finding it is especially present on…well, these mediums themselves! I mean let’s think about this. You get on twitter and you’re surrounded by tweets from accounts like @tweetsmarter telling you HOW to tweet, @USAtoday addressing the current problems with their app, @thestate telling us where to watch Obama’s speech online, @philanthropy advising how to raise funds via social media.
Take another example: websites. No one can get enough about talking about social media. Social media is dominating the top companies online with technology companies and Mark Zuckerburg and other kings and queens of social media are some of the most successful among us.
I’m sure not getting tired of hearing about social media. Quite the opposite. Also, it seems
like social media is the one thing keeping my future in this PR field secure. The proactive report states that PR jobs are being saved in this competitive hiring market by social media. Indeed.com’s social-media job postings have increased by more than 600 percent. Not only is social media everywhere, saving and creating PR jobs but it’s also changed the duties expected in PR careers. In fact, 59% of 100 firms have invested in assigned employees specializing in social media for customer outreach, PR, internal communications and marketing.
I’ve noticed the same trend – social media outlets love to talk about themselves. But as the industry changes and our understanding of how best to use it changes, I guess we need to keep informed. I also agree that social media is saving PR jobs, but it’s destroying old-style advertising jobs. Since the field of PR seems to control social media, the field of advertising is losing out.
Posted by Claiborne Linvill | October 8, 2010, 5:31 pm