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In house or “in agency”? That is the question…

Chat with Vanessa French, founder of Pivot Point Communications Our PR professor, Claiborne Linvill, hit the nail on the head when she said Vanessa, who spoke to our class tonight via skype, was a “bundle of energy with some great ideas!”  There’s only so much you can learn about the PR world from blog posts … Continue reading »

Chapter 9: Gone are the days of the traditional reaction

The book gives a great example of the difference between the traditional reaction of a nonprofit back in the late 1970s and the now, social media-oriented reaction by using the Humane Society and the Michael Vick story.  They say that, if a story like the one of Michael Vick torturing and forcing dogs to fight … Continue reading »

The best PR strategy. Ever.

Who doesn’t want a tan through their computer?  In this day and age when pasty is out and brown is in, you’d have to be crazy not to at least TRY it, right?  Go to computertan.com and it’s a legit website complete with an “About us,” “FAQs,” “Products,” and “Tanning Tips” page.  Okay, so you’re … Continue reading »

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