Who doesn’t want a tan through their computer? In this day and age when pasty is out and brown is in, you’d have to be crazy not to at least TRY it, right? Go to computertan.com and it’s a legit website complete with an “About us,” “FAQs,” “Products,” and “Tanning Tips” page. Okay, so you’re thinking..who’s really going to fall for that? Would you believe that all four of my roommates did? Even if we don’t believe it, we’re still giong to click on the 5 minute free session to see what it’s all about. You start the “face alignment” and you allow for webcamera access, the fake bulbs come out and you’re thinking “wow, this is really going to happen..” BOOM. The screen goes blank and there it is:
“DON’T BE FOOLED. SKIN CANCER CAN KILL.” …followed by a direct link to a skin cancer charity and another option to “hoax a friend.”
No doubt this website will be shared with thousands in the first hour and millions within days. Hey, a screaming baby on youtube can get thousands of hits, a chance to tan via the Internet? Oh yeah, that’s a winner. Some genius PR professional is smirking right now with this grand idea. Man, I wish I was them. With the millions of hits computertan.com is about to receive, a large portion will also follow through to the charity website as well.
What does this tell us? Internet + Economic hardship= A chance to really stand out with some creativity.
Bravo.
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