Brittany’s Blog!

In doing research for my Comm. 305 (persuasion) class I stumbled upon some interesting information.

First, blogs really did have an affect in, not only this past election, but the 2004 election as well. According to the intermedia agenda setting theory (which states that different sources of media-including blogs, news coverage, and ad campaigns-influence each other on the important issues in which they address). The issues that are being blogged about indirectly affected the lists which CNN and the New York Times posted as the most prominent issues in the election.

Technorati offers a graph of the frequency in which the election was mentioned throughout blogs over the past month. It is easy to see that technology and blogs is becoming a prominent way to advertise/discuss the candidates.

Second, studies have shown that the media has “favored the Obama campaign.” According to the center for media and public affairs, “Comments made by sources, voters, reporters and anchors that aired on ABC, CBS and NBC evening newscasts over the past two months reflected positively on Obama in 65 percent of cases, compared to 31 percent of cases with regards to McCain.” This agenda setting that Obama is the leader could have contributed to the success of his presidential campaign.

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