KDPAINE’S PR MEASUREMENT BLOG:
1. Maybe Google Will Finally Replace the Clipping Services: The fact that Google is attempting to put all types of articles online “from the smallest local weekly paper up to the largest national daily” seems to me way overdue. There have been many times when I have wanted to look at an article from the past, whether for a class assignment or a personal need, and have been unable to find them. If Google can successfully create a database where newspaper articles from around the world are easy to find I feel like they could really attract many people!
2. Would You Spend $5 billion and not have good measures of success?: This blog post reminds me of what we have talked about in class about the RPIE (PR plan). Clearly, these companies spending so much money without an advanced way of knowing how they will evaluate their efforts shows that they have a lack of research and objectives. Through research these companies should set a goal and an objective that is appropriate for the amount of money and the amount of change they want to occur.
Not only is the fact that Paul Young giving up his birthday presents for charity generous, but it is a professional strategy to gain attention to his cause, his company, and himself. He uses social media channels, such as Twitter and facebook, to send out tactics like linking. He included these links in tweets and face book statuses periodically to promote the cause. The success in using these social media channels portrays the fact that Twitter and face book is a very popular means of communication.
