I was in the library and I noticed small cards that were being passed out to students. These cards had information concerning Breast Cancer awareness month. The card seemed like an excellent form of PR because it not only gave advice to students stating “Please remind all of your friends and family that early detection is the best protection!” This advice gives students the feeling that the American Cancer Society Relay for life is a helpful organization that cares about the health of them and their loved ones. Therefore, the students will want to visit the website at the bottom of the card and they will feel like the society cares about them and they should make a donation or help out if they can. This card forms a good relationship between the American Cancer society and the audience in addition to creating awareness for this cause.
