Brittany’s Blog!

Dr. V. asked us to respond if we were representing a client (I chose a yoga studio):

How would we engage certain bloggers of the Edelman Authencities blog in a conversation that would eventually lead to them writing about my client?

Justin
• I would ask what types of health benefits he believes he receives from going hiking. When Justin responds that he likes the fresh air or the workout that he receives then I would compare those great feelings to yoga. I would tell him that hiking is a wonderful activity but sometimes when going to the wilderness is too hard, you can get a great workout and relieve stress inside through yoga. I would also say that wine and yoga go hand in hand due to the ability of a small amount of each on a regular basis can create life long health benefits. My angle would be to talk about some of his own interests he already has and relate them to yoga.
• Victoria
• I would engage with Victoria by taking the angle that we, at our yoga studio, have something interesting that “affects the city.” First, I would ask her if she has heard of our studio and then I would not only tell her how our yoga studio is affecting the city by allowing many all-aged people to come seek the health benefits of yoga, but also I would include a personal story of someone who was skeptical of yoga but has now become an avid fan of yoga. I would let Victoria know that she is welcome any time in our yoga studio to take pictures or even take a free class for herself! That way she would feel that she could take pictures for her blog while simultaneously reaping the benefits which I had previously described.
  Cindy
• I would engage Cindy by telling her that yoga can be a good way for many people to relieve stress and in cases with domestic violence, some might need to seek help from yoga to calm their stress from being abused. I would tell her as her blog has become major resource for victims, our yoga studio has done the same for housewives and every day people attempting to relax more. I would suggest that she come take a few free classes and see if she would like to offer yoga to her blog readers as a coping method for the abuse they have undergone. After all, yoga can be a great way to get back in touch with yourself after something tragic has happened.