Brittany’s Blog!

Ok so this is a wind down from the intense, yet very well informative, conversation we just had with Laura Fitton. Wow, I learned so much more in 20 minutes than I think I ever have!

Background: Laura Fitton is better known as “@pistachio,” her twitter account and she has an amazing blog as well. With over 6,500 followers on Twitter she is considered by some to be the “Twitter Queen” but she states that it is not about the amount of followers you have, it is about WHO is following you. She even told our class that you can “freakin’ change the world with five good followers.” She doesn’t teach how to do campaigns. Instead, she teaches and advises on how to integrate these campaigns onto social media networks.

Advise: Just like the “Clue Train Manifesto” states, it is the first time that the consumer and marketer are on communicating together. This refers to sites with products which consumers can comment on and just as well be heard as the marketer. If you search a product you can find all types of ratings and comments which other consumers have talked about. @pistachio says 2 good ways to twitter are to tweet are by using these RSS feeds to generate conversations and to follow thought provoking PR leaders.

The best advise which I think she gives is to be conversational. Instead of inserting a link, you have to ease into the link. For example, ask a question about the topic which the link consists of & then mention the link later on in the conversation. I think this is a very good way to draw attraction to the website because it makes the “tweeter” seem more human. Therefore, you can relate to them & would want to go check out the link if they suggest it.

My favorite thing @pistachio mentioned was the future of social media because I had been thinking that it would be so easy to get wrapped up in all of this twittering and blogging. However, she brought it back down to earth by stating the potential social media has in helping others. Her example is that Angelina Jolie could use her phone to send out messages and pictures to others about what she experiences in the third world countries and enhance the number of people she helps! This reminds me of when my parents were adopting from Guatemala they used blogs geared toward foreign adoption parents to get advise and to help each other with their process. I think the blogs even convinced them to adopt a second baby boy instead of just one .